With competition in the sales arena growing more fierce than ever, it is essential to have the right skills, knowledge and understanding of stakeholders to find success.

This has become even more difficult with the average tenure rate for any given position decreasing over time. Despite this difficulty, success is still attainable with the right set up! Unfortunately, many salespeople on the job market feel under-coached by their managers; 78% surveyed said as much. So what can we do to bridge this gap?

The first step is for companies to create an atmosphere that encourages growth and development for all its employees. Allowing employees – especially those in sales roles – to take ownership of their own professional growth can help them become successful in their positions, and also act as a recruitment tool when looking for new talent. Companies should ensure that each employee has a clear career path outlined and provide opportunities for professional education and training.

In order to foster a culture of learning, companies should focus on creating an environment where conversations are encouraged between managers and employees.

By establishing regular check-ins or catchups with their staff members, managers can open up lines of communication through which they can get feedback from their team members about how they’re doing in their roles, what challenges they’re facing, etc. This not only helps keep them up-to-date on progress but also allows managers to provide support and guidance where needed.

It’s also important that companies establish a strong coaching program within their sales teams so that individual contributors have access to experienced mentors who can provide them with advice and guidance throughout the sales process.

A good coaching program should include regular one-on-one meetings between coaches and team members as well as group training sessions focusing on topics such as best practices, goal setting strategies etc. Coaches should also be available for individual mentorship so that team members can discuss any issues or questions they may have with someone who has extensive experience in the field.

The modern sales arena is an incredibly competitive space where success requires skill, knowledge, understanding of stakeholders - and having everyone on your side!

Companies need to create an atmosphere where employees are encouraged to take ownership of their own professional growth while also providing opportunities for education and training; managers must create conversations between themselves and their team members; and a robust coaching program must be established so that individual contributors have access to experienced mentors throughout the sales process.

With these steps taken care of, today's businesses will be well equipped to tackle any challenges they face in this ever-evolving world!

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