5 learnings from 20,000 calls

February 11, 2023
6 mins

First learning: ever wondered how top performers are able to achieve better results in less time?

When it comes down to the details, one of their key strategies is utilizing a "less speaking" approach.

On average, they speak 34% per call compared with 43% for an average performer and up 54% from some individuals!

This boils down to asking shorter but focused questions that bring quicker responses - allowing them valuable extra minutes over peers who ask more open-ended queries which can lead nowhere fast.

Follow this small tip & you'll be on your way towards achieving great success while using limited resources - just like those masterful sales legends do every day!

Second learning: outstanding Salespeople stand out for more than just their impressive results.

We discovered that these elite performers usually have a higher calling frequency with steady consistency, compared to those in the bottom ranking who call up to three times less.

Furthermore, they typically don’t experience brief surges of activity interspaced by prolonged periods of faltering; rather, top salespeople maintain an even level throughout ensuring reliable forecasting and predictability.

It should be noted however: not all leaders are “hard workers." Some may mirror average performances yet excel overall due to mastering specific skills or strategies

Third learning: Top performers know how to get the most out of their contacts.

They don't just ask questions, they create engaging conversations.

Their interactions are 1.55x more frequent than usual and each call yields an impressive 1.85 times more information!

The result? A deeper understanding of clients' needs that leads to better solutions -and higher sales numbers- for everyone involved

To go further, we encourage you to watch this video about The Challenger Methodology.

Fourth learning: outstanding performers understand that preparation is key.

They are twice as likely to take notes and use follow-up templates. But it doesn't stop there!

A whopping 78% of top players have clear goals, a set of custom questions for each call, and even send their contact an agenda beforehand so the conversation can stay focused.

Making sure you're organized has many benefits from saving time during calls to creating trust between parties thanks to professionalism in your performance.

Fifth learning: money talk can be intimidating for many, but not so much for Top Performers.

This population is anything but shy when it comes to discussing salaries or fees - they're comfortable with the conversation and prefer taking control of the narrative.

Account Executives are especially curious about these topics; however, what makes them stand out from other AMs is their pro-activeness in engaging clients on such matters.

They don't hesitate to challenge perspectives and take more time per call than others by educating prospects too!

Despite this extra effort dedicated to each discussion, Top Performer can maintain a high level of productivity as well - showing that hard work really does pay off!

To conclude, you might want to add new elements to your current approach.

Generally speaking, Top Performers display 5 distinct characteristics:

  • Short calls
  • Effective line of questioning
  • Consistent level of activity
  • Structured, goal-oriented approach
  • And comfortable addressing certain topics such as money.

Suggested course:

Customer Value & The Challenger Sale

A groundbreaking analysis and framework for sales success, by Matthew Dixon & Brent Adamson (C.E.B.).